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INGREDIENTS

There are a lot of choices and ingredients out there today, and a lot of information flying around—you probably never thought picking something as simple as toothpaste or deodorant could be such a challenge!

Because responsibility to you is our primary goal, we have always been transparent about which ingredients we use, why we use them, and where they come from. We invite you to learn a little more about the building blocks of our natural products so you can feel confident that you’ve made the right choice.

Sourcing
Manufacturing
Packaging
NamePurposeSource

A

Acacia Flavor carrier Tree resin
Acacia gum Flavor carrier Acacia (Acacia senegal) tree resin
Aloe vera leaf juice Soothing Aloe (Aloe barbadensis) plant
Aloe vera leaf juice (organic) Soothing and Moisturizing Organic aloe (Aloe barbadensis) plant
Apricot fragrance (natural) Pleasant smell Natural plant essential oils
Ascorbic acid Antioxidant Corn (Zea mays) or molasses
Ascorbic acid (vitamin C) Astringent Corn (Zea mays)
Ascorbyl palmitate Guard freshness Vitamin C & palm oil

B

Bay fragrance (natural) Pleasant smell Bay (Pimenta racemosa) and other natural plant oils
Beeswax Ease of use Beehives
Benzoic acid (natural) Preservative Apple (Pyrus malus)

C

Calcium carbonate Mild abrasive Purified calcium from the earth
Calendula fragrance (natural) Pleasant smell Natural plant essential oils
Calendula glycerite Soothing feel Marigold (Calendula officinalis) flower
Caprylic/capric triglyceride Consistency Coconut (Cocos nucifera) oil and glycerin
Carnauba wax Ease of use Brazilian wax palm tree
Carrageenan Thickener Seaweed (Chondrus crispus)
Chamomile aqueous extract Soothing Chamomile (Matricaria recutita) flowers
Chamomile flower [CO2] extract Soothing Chamomile (Matricaria recutita) flower
Chamomile flower aqueous extract Soothing Organic chamomile (Matricaria recutita) flowers
Chamomile flower extract Soothing feel Chamomile (Matricaria recutita) flower heads
Chamomile oil Odor balancing Roman chamomile (Chamaemelum nobile) flowers
Cinnamon and organic clove oils with other natural flavors Flavor Cinnamon (Cinnamomum zeylanicum and Cinnamomum cassia) leaves and bark, clove (Eugenia caryophyllus) flowers
Cinnamon and peppermint oils with other natural flavors Flavor Cinnamon (Cinnamomum zeylanicum & cassia) plant and peppermint (Mentha piperita) leaves
Cinnamon oils with other natural flavors Flavor Cinnamon (Cinnamomum zeylanicum and Cinnamomum cassia) plants
Clove oils (organic) Flavor Clove (Eugenia caryophyllus) flowers
Cocamidopropyl betaine Foaming Coconut Oil
Coco-glucoside Consistency Corn; coconut and palm kernel oils
Coconut oil Skin conditioning Coconut (Cocos nucifera)
Coriander fruit oil Deodorancy Coriander (Coriandrum sativum) fruit
Cucumber fragrance (natural) Pleasant smell Cucumber (Cucumis sativa) natural fragrance blend
Cymbopogon schoenanthus (Lemongrass Oil) Odor balancing Lemongrass (Cymbopogon schoenanthus) plant
Cymbopogon schoenanthus (Lemongrass Oil) Odor control and pleasant smell Lemongrass (Cymbopogon schoenanthus) oil
Cymbopogon schoenanthus (Lemongrass Oil) Deodorancy Lemongrass (Cymbopogon schoenanthus) plant
Cymbopogon schoenanthus (Organic Lemongrass Oil) Deodorancy Organic lemongrass (Cymbopogon schoenanthus) plant
Cymbopogon schoenanthus (Organic Lemongrass oil) Deodorancy/pleasant smell Organic lemongrass (Cymbopogon schoenanthus) plant

F

Fennel oils with other natural flavors Flavor Fennel (Foeniculum vulgare) seeds with other natural flavors
Fir needle oil Pleasant smell Fir (Abies balsamea) needle
Fluoride Decay prevention Fluorspar (calcium fluoride), an ore
Fruit extracts Flavor Strawberry, banana, & other natural flavors
Fruit extracts Flavor Orange, mango, banana, pineapple, and other natural flavors
Fruit extracts Flavor Mango (Mangifera indica), orange (Citrus aurantium dulcis), and lemon (Citrus medica limonum) with other natural flavors
Fruit extracts with other natural flavorss Flavor Lemons (Citrus limonia) and limes (Citrus aurantifolia) and other natural flavors

G

Glycerin Moistener Vegetable oils
Glyceryl laurate Deodorancy Vegetable oils
Glycyrrhizin Foamer Licorice root (Glycyrrhiza sp.)
Green tea leaf extract Astringent feel Green tea (Camellia sinensis L.) leaves

H

Hectorite clay Consistency Natural mineral from the earth
Honeysuckle rose fragrance (natural) Pleasant smell Natural plant essential oils
Hops [CO2] extract Deodorancy Hops (Humulus lupulus) cones
Hops extract [CO2] and caprylic/capric triglyceride Deodorancy Hops (Humulus lupulus) cones and coconut oil
Hydrated silica Stain removal Purified silica from the earth
Hydrolyzed wheat protein and hydrolyzed wheat gluten Moisturizing Wheat (Triticum vulgare)

J

Jojoba oil Moisturizing Jojoba (Simmondsia chinensis) seeds
Jojoba wax Ease of use Jojoba plant

L

Lavandin oil (organic) Pleasant smell Organic lavandin (Lavandula hybrida) plant
Lavender and other natural oils Pleasant smell Lavender (Lavandula angustifolia) and other natural oils
Lavender oil Pleasant smell Lavender (Lavandula angustifolia) flower
Lavender oil (organic) Pleasant smell Organic lavender (Lavandula angustifolia) plant
Licorice Root Extract Breath Freshening Licorice Root Extract
Lime fragrance (natural) Pleasant smell Lime (Citrus aurantifolia) and other natural plant oils

M

Marigold extract and other natural oils Pleasant smell Aztec marigold (Tagetes erecta) extract & other natural oils
Menthol Flavor Brazilian cornmint (Mentha arvensis) oil
Monosodium phosphate pH buffer Purified sodium phosphate from the earth
Myrrh Clean, healthy-feeling mouth Resin from the myrrh (Commiphora myrrha) bush

N

Natural flavors Flavor Strawberry, banana, and other natural flavors
Natural flavors Flavor Natural oils derived from the leaves of mint and other aromatic plants
Natural fragrance (100%) Pleasant smell Natural plant essential oils

O

Olive oil Moisturizing Olives (Olea europaea)
Organic fragrance (100%) Pleasant smell Natural plant essential oils

P

Peppermint oil Flavor Peppermint (Mentha piperita) leaves
Poloxamer 335 Dispersion of flavor oils Processed from natural gas and oil
Poloxamer 407 Dispersion of flavor oils Processed from natural gas and oil
Potassium alum Deodorant Bauxite (alumina hydrate) ore from the earth
Potassium cocoate Cleansing Coconut oil and potash
Potassium nitrate Sensitivity reduction Nitrate ore and brine
Potassium phytate Guard freshness Rice bran
Potassium stearate Cleansing Stearic acid and potash
Propanediol (vegetable source) Consistency Corn (Zea Mays)
Propolis Natural resins for a clean, healthy-feeling mouth Mixture of tree resin (Propolis cera) gathered by bees
Propylene glycol Consistency Natural gas from the earth

R

Rosemary extract Guard freshness Rosemary (Rosmarinus officinalis) leaves

S

Sage extract Odor control Sage (Salvia officinalis) leaves
Silica shells Fragrance duration Sand
Silica, hydrated Stain removal Purified silica from the earth
Soap of coconut oil Cleansing Coconut and potash
Soap of palm or palm kernel oil Cleansing Palm or palm kernel oil and potash
Soaps of coconut and palm Cleansing Coconut and palm oils
Sodium bicarbonate (baking soda) Mouth freshness Purified sodium bicarbonate from the earth
Sodium chloride Consistency Sea salt
Sodium cocoate Cleansing Coconut oils
Sodium dilinoleate Consistency Pine and other tree oils
Sodium fluoride Decay prevention Fluorspar (calcium fluoride), an ore
Sodium gluconate Guard freshness Cornstarch
Sodium lauryl sulfate Dispersant Derived from coconut and/or palm kernel oil
Sodium monofluorophosphate Decay prevention Fluorspar (calcium fluoride), an ore
Sodium palmate Cleansing Palm oil
Sodium stearate Stabilizer Vegetable oil
Sorbitol Moistener Corn (Zea mays)
Spearmint and peppermint oils Flavor Spearmint (Mentha viridis) and peppermint (Mentha piperita) leaves
Spearmint oil Flavor Spearmint (Mentha viridis) leaves
Star anise oil Flavor Seed of the star anise (Illicium verum) plant
Stearic acid Cleansing and consistency Vegetable oil
Sucrose cocoate Moisturizing and gentleness Sugar beets and coconut oil
Sunflower seed oil (organic) Consistency Organic sunflower seed oil

T

Titanium dioxide Color ilmenite ore
Tocopheryl acetate Skin conditioning Soybean (Glycine soja)

V

Vitamin E (tocopheryl acetate) Skin Conditioning Soybean (Glycine soja)
Vitamin E acetate Skin Conditioning Vegetable Oil

W

Water Consistency Maine aquifer
White grapefruit fragrance (natural) Pleasant smell White grapefruit (Citrus x paradisi) and other natural oils
Wintergreen and peppermint oils with other natural flavors Flavor Wintergreen (Gaultheria procumbens) and peppermint (Mentha piperita) leaves
Wintergreen oil with other natural flavors Flavor Wintergreen (Gaultheria procumbens) plant
Witch hazel (non-alcoholic) Astringent feel Witch hazel (Hamamelis virginiana) plant
Witch hazel water Soothing Witch hazel (Hamamelis virginiana) plant
Woodspice fragrance (natural) Pleasant smell Natural plant essential oils

X

Xanthan gum Gelling agent Fermentation of vegetable matter
Xylitol Soothes a dry mouth Birch trees or corn
Xylitol Flavor Birch trees or corn
Xylitol Antiplaque Birch trees or corn

Z

Zinc chloride Tartar control Derived from purified zinc from the earth
Zinc citrate Deodorancy Natural mineral from the earth
Zinc citrate trihydrate Tartar control Derived from purified zinc from the earth
Zinc ricinoleate Deodorancy Zinc oxide and castor bean (Ricinus communis) plant

Expert herbal information

Visit our partner the American Botanical Council and search their extensive databases for the latest research on herbal ingredients. This rich store of information includes the full-text content of their peer-reviewed journal HerbalGram, summaries and critical reviews of seminal articles on herbal medicine from popular and scientific literature around the world, and more.

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What's NOT in our products

Sometimes what we don't put in our products is as important as what we do!

Read more